Visual Identity Projects
DIGITAL COMMUNITY
Client: Lecce Digital Community | Year: 2024
I designed the visual identity of the Digital Community, a group of digital workers who organize events and initiatives for those who work online in the area. The logo, colors and font were chosen to symbolize both the technological or modern aspect and the human aspect of sociality that characterizes the community.
FAIR Project
Client: Fondazione Brodolini | Year: 2024
The project “EU Charter of Fundamental rights: Awareness raising and Instruments to promote a culture of Rights” (FAIR), aims to increase knowledge and awareness of human rights. The client asked to me to create the visual identity, from the logo to the website, based on the english meaning of the word FAIR, which also means Luna Park. The project’s identity therefore takes on vintage and playful nuances, but also maintains an institutional and positive character in reference to the topic discussed.
SKILLS IN APULIA REGION
Client: Fondazione Brodolini srl for Apulia Region
I designed the visual identity of the “Apulia skills” project, which aims to improve information and the network on work skills in the area. The logo, colors and fonts were chosen through a study of territorial traditions to provide a double reading: the typical lights of the region as a symbol of new energy for work and for citizens.
TeamHub project
Client: Fondazione Brodolini
The visual identity of the project aims to communicate the reference to the logistics sector, through the idea of movement, but also to refer to the network, the community, the people who work in and their rights. In the design phase of the logo, the reference to the logistics sector was represented by the image of a wheel in motion, while a circle with stylized heads refers to the concept of community and network.
Working yet poor
Client: Fondazione Brodolini
The project Working, Yet Poor (WorkYP) is focused on the increasing social trend of working people at risk or below the poverty line. The overall purpose is to effectively prevent the risk of social dumping, reduce economic shocks, and grant EU citizens, mostly those who do not circulate, regaining confidence in public governance and substantiating their citizenry’s status. I designed the project visual identity, from the logo to the website, from the stationary templates to the events materials.